Ajai Krishnan G. Ph.D.
Dr. Ajai Krishnan G.
Assistant Professor, Department of Management Studies
PhD in Management (Karpagam University)
PGDM (Finance & Marketing) / MBA (Equated by AIU) and (Equated by MGU)
MSc Computerscience (MGU)
BSc Mathematics (MGU).
Dr. Ajai Krishnan G joined as Assistant professor in the Department of Management Studies East Campus SH Thevara in February 2024. He has 16 plus years of work experience. In that 10 plus years of experience in Teaching MBA, BBA Honours, BBA FIB, BBA Tourism, BBA Integrated Marketing and New Media and BBA Analytics students in the Marketing and General Management Area in reputed Colleges and Universities like Christ University Bangalore, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST), etc.
He is having 6 years of Industrial experience in planning overall Marketing strategies and activities, which includes Branding, Corporate Communications, Sales and Distribution, Product presentations, Product Launches, Pricing, Analysis of Sales and Marketing Trends, planning Advertising and Promotional programs with various Industries like Consumer Durables, Building Materials, IT and Education.
He is having 10 plus years of Research Experience in the Marketing Area, especially Consumer Behaviour, Branding, Advertising, Retailing, Services and Health care services. He is an ardent researcher and has published articles in various National and International Journals indexed in Scopus and Web-of-Science, and UGC Care Listed. He has presented papers at various National and International conferences and received Best Paper Awards.
He has been awarded Ph.D in Management from Karpagam University, Coimbatore for the Thesis titled “A Study on the Effect of Advertisement on Brand Preference Towards Gold Jewellery Among Working Women in Kottayam District”.
He was a part of Curriculum Development Committee (CDC) and Board of Studies (BOS) for the Marketing Management Area from the BGR Campus of the Christ University Bangalore.
He has served as the Additional Examiner in the Board of Examiners of MBA Degree Examinations of various Semesters of M G University Kottayam.
He has served as the External Examiner for MBA Viva-Voce Project Evaluation and External Examiner for the MBA Course Viva-Voce Evaluation of M G University Kottayam.
He was the Guest Editor of Journal of Science, Technology & Management, Special Issue on Atmanirbhar Bharat: A Roadmap to Self-Reliant India, Vol.13 (4), October-December 2020.
He was the Session Chair – Research Paper Presentations in the National Conference on Atmanirbhar Bharat: A Roadmap to Self-Reliant India (NCABSRI 2020) organized by the Department of Management Studies, MACFAST, on 25th November 2020.
Was the Session Chair – Research Paper Presentations in the International Conference on Green Economy and Sustainable Development (ICGESD-2019) organized by the Department of Management Studies MACFAST on 16th October 2019.
His research interest includes topics such as Consumer Behaviour, Branding, Advertising, Retailing, Services Marketing, Health Care Services, Public Health Services, Sustainable Development, Green Marketing.
