Awarded Ph.D in Management (Karpagam University, Coimbatore) – Thesis titled – “A Study on the Effect of Advertisement on Brand Preference Towards Gold Jewellery Among Working Women in Kottayam District”.

Published 19 Articles.

15 Journal Articles and 4 Edited Book Chapters

3 Scopus Indexed and 1 Web of Science Indexed and UGC Care Listed

h-index 5 and i10-index 2

15 Papers Presented in various National and International Conferences and Seminars

Journal Publications

1. Article “A Study on Selected Mathematical Theories for Decision-Making Problems”, published in the Asian Journal of Mathematical Sciences, Vol.6 (1), June 2022, ISSN: 2581-3463.
2. Article “Patients’ Gratification Towards Service Delivery Among Government Hospitals with Particular Orientation Towards Primary Health Centres”, published in the International Journal of Current Research and Review, Vol.14 (4), February 2022, ISSN: 0975-5241 (Scopus Cite Score 2020: 0.2) (SJR 0.112) (SNIP 2022: 0.241).
3. Article “Primary Health Care Innovations with Superior Allusion to Family Health Centers”, published in the Indian Journal of Community Medicine, Vol.46 (1), March 2021, ISSN: 0970-0218 (Scopus Cite Score 2022: 1.5) (SJR 0.305)(SNIP 2022:0.700).
4. Article “Influence of Service Quality on Customer Satisfaction with Unique Orientation Towards Primary Health Centres”, published in the Pensee International Journal, Vol.51 (2), February 2021, ISSN: 0031-4773.
5. Article “Analyzing The Role of Services and Facilities Dimensions in the Customer Gratification Towards Organized Retail Outlets”, published in the International Journal of Management, Vol.11 (8), August 2020, ISSN: 0976-6502 (Scopus Cite Score 2019: 0.1) (SNIP 2022 0.329).
6. Article “A Case on Green Economy Among Colleges with Unique Mention to MACFAST Kerala”, published in the Journal of The Gujarat Research Society, Vol.21 (10), November 2019, ISSN: 0374-8588. (Impact Factor: 4.3)
7. Article “Women’s Desirability Towards Branded Retail Outlets with special reference to Gold Jewellery”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.9 (7), July (2019), ISSN: 2231-5780. (SJIF Impact Factor= 6.479)
8. Article “Consumers Purchasing Behaviour towards Organic Vegetables with special reference to Kottayam District”, published in the Journal of Applied Science and Engineering Methodologies (JASEM), Vol.1, January 2018, ISSN: 2395-5341. (JSR: 0.020)
9. Article “A Study on the Factors which leading Customers to Purchase Gold Jewellery with special reference to Working Women”, published in the International Journal of Mechanical Engineering and Technology, Vol.8 (12), December 2017, ISSN: 0976-6359 (Scopus Cite Score 2017: 1.2) (SJR 0.293)(SNIP 2022: 0.311).
10. Article “Consumer Brand Preference and Purchase Intention Towards Gold Jewellery with Special Reference to School Teachers in Kottayam District”, published in the International Journal of Civil Engineering and Technology, Vol.8 (12), December 2017, ISSN: 0976-6316 (Scopus Cite Score 2017: 1.4) (SJR 0.285)(SNIP 2022: 0.397).
11. Article “Factors affecting the purchasing behavior of consumers in Ernakulam District with special emphasis on Bathing Soap”, published in the International Journal of Research in Arts and Science, Vol.3 (Special Issue), May 2017, ISSN: 2394-9759. (Impact Factor: 0.387).
12. Article “Impact of Modern Retail Outlets on the Consumers Purchasing Behaviour with special Reference to Consumers of Ernakulam District”, published in the Bonfring International Journal of Industrial Engineering and Management Science, Vol.6 (Special Issue), February 2016, ISSN: 2250-1096. (Impact Factor: 0.541)
13. Article “Consumers Buying Behaviour from Traditional Mom and Pop Stores to Large Format Retail Outlets,with special reference to Kottayam District, Kerala, India”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.4 (6), June (2014), ISSN: 2231-5780. (SJIFImpact Factor = 6.343)
14. Article “Factors Affecting the Purchasing Behaviour of Customers Towards Male Grooming Products: A descriptive Study Conducted at Ernakulam, Kerala, India”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.3 (7), July (2013), ISSN: 2231-5780. (SJIFImpact Factor = 6.343)
15. Article “Impact of Celebrity Advertisement on Gold Jewellery Purchasing Behaviour of Customers: A Special Reference to Gold Jewellery Customers in Ernakulam, Kerala”, published in the EXCEL International Journal of Multidisciplinary Management Studies (EIJMMS), Vol.3 (6), June (2013), ISSN: 2249-8834. (SJIFImpact Factor = 7.272)

Edited Book Chapter Publications

1. Article “Aftereffects of COVID19 in the Higher Educational Sector: Students Perception Towards Old Normal to New Normal”, Published in the Edited book “Energy, Environment, Health and Visual Communication INFOFEST 2021”, ISBN: 978-81-955890-1-2, Grenze Scientific Society, January 2022.
2. Article “Inculcation of Sustainable Development Notion Among Students with Particular Indication to Higher Educational Institutions”, published in the Edited book “INNOVATION DRIVEN BUSINESS TO FOSTER SUSTAINABLE DEVELOPMENT IN INDIAN ECONOMY”, ISBN: 978-93-54063-02-2, Karpagam Publications, Coimbatore, March 2020.
3. Article “Effect of Advertisement on consumer buying behavior towards bathing soap with special reference to consumers in Kottayam District Kerala”, published in the Edited book “Inter-Disciplinary Issues for Empowering TRADE, INDUSTRY AND SOCIETY”, ISBN: 978-93-85777-06-6, EXCEL INDIA PUBLISHERS, New Delhi, January 2016.
4. Article “Effect of Celebrity Endorsement on Customers’ Buying Behaviour Towards Gold   Ornaments – A Descriptive Study Conducted at Kottayam, Kerala”, published in the Edited book “Marketing Dynamics”, ISBN: 978-93-81790-93-9, Aruna Publications, Chennai, February 2013.